Call Center as a Marketing Channel

On September 19, 2011, in Outsourcing, by Business Development Group

So call center callers is the best customer there is and should be treated as such.  These callers plays a strong influence thus they should be measured not only by the value they give to your business but also with their capability in swaying preference and loyalty on other customers or prospects.Companies treat a call center as a cost center. A department which is an effective tool for customer service. However, a call center should also be viewed as a powerful profit or revenue entity. Every call is a chance to gain prospects or gear current customers to a possible financial gain.

The result of every call that is made by a contact center certainly creates an impression on the overall consumer opinion of a business. Every contact center representative’s call-handling certainly affects your product or service line.

Either outsourced or established offshore, when a customer makes repeated calls to a center, the contact is demonstrating loyalty. Through it all, providers should at least reward and recognize its loyal customers with superior service, award programs and ongoing outbound communication.

Related article: Knowledge Process Outsourcing

As most providers would cite the importance of call centers in customer communications, a number would take advantage of the potentials of customer data and information gathered during a call while a few establishments utilize the information in improving and measuring its return of investments as part of their marketing process.

Related article: Outsourcing Services Effectively

Fact; At a rate twice that of non-callers, previous call center callers always does respond to marketing campaigns. Also on the average, sixty percent of callers are compose of repeat callers.

It is safe to say that call center callers is the best customer there is and should be treated as such. These callers plays a strong influence thus they should be measured not only by the value they give to your business but also with their capability in swaying preference and loyalty on other customers or prospects.

Related article: Outsourcing Destination

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