Swedish Companies Set Eyes on Philippines’ BPO

On March 9, 2013, in Outsourcing, by Business Development Group
As the Philippine BPO industry continues to rise, another group of foreign investors set their eyes on the Philippines-- Swedish firms. Swedish businessmen want to boost economic cooperation between the two countries.

As the Philippine BPO industry continues to rise, another group of foreign investors set their eyes on the Philippines-- Swedish firms. Swedish businessmen want to boost economic cooperation between the two countries.

Manila, according to investment advisory firm Tholons, now ranks as the 3rd most preferred BPO destination. The Philippine capital overtakes Delhi, India, which now occupies the 4th spot. Six other Philippine cities are in the list. Cebu City rises to 8th from 9th, pushing Dublin, Ireland down in the list. Sta. Rosa in Laguna climbs two spots to No. 84, while Iloilo is steady at No. 93. Baguio City is new in the list, ranking 99th, while Bacolod City re-enters at No. 94.

Furthermore, the study done by Everest Group predicts that by 2016, the industry will employ 862,000 Filipinos and revenues from call center operations will reach $14.7 billion. As the Philippine’s business process outsourcing (BPO) industry continues on its steady rise, another group of foreign investors set their eyes on the Philippines– Swedish firms.

Related Article: Philippine Outsourcing – Gearing Ahead For A Successful 2013

Swedish Firms Look to Philippines

Carl Malmqvist, manager of the Malaysia office of Business Sweden (the Swedish Trade and Invest Council) stressed at a trade briefing for Swedish delegation in Makati City on February 20, that Philippines will definitely see more Swedish companies coming in the next 5 years, especially in the BPO industry, which is seen as a major growth sector. He also pointed out that Philippines, being service-oriented, offers a comparable advantage over other ASEAN countries which are industry-oriented.

He recounted that a few years back, only large companies like Ericsson, knew of the Philippines.

However, recently, SMEs are starting to pay more attention, which he predicts is where growth will come from. Business delegates from Sweden visited the Philippines between February 18 and 20 to discuss possible trade and investment opportunities. The group included Atlas Copco, Celemi, Clean Motion, Comex Intl., Electrolux, Ericsson, Handelsbanken, Ikano, Swedish Foreign Trade Association, SEK, Tetrapak and Volvo.

Related Article: Philippine Healthcare Outsourcing  Expected to See More Growth

Philippine BPO’s Steady Rise

The Swedish businessmen want to boost economic cooperation between the two countries. If the aforementioned firms materialize their plans of investing in the Philippines and make use of the flourishing BPO industry, it would really be like what Cebu Investment and Promotions Center (CIPC) Managing Director, Joel Mari Yu, expected; a good or even better year for the Philippine BPO industry.

Related Article: Improved Telecommunications Technology for the Philippine BPO Sector

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