Techniques  On both knowledge process outsourcing (KPO) or business process outsourcing (BPO), a telemarketer use a computer-generated dialing system then reads from a script after the recipient answers the phone.Telemarketers may sell services or products or makes calls to solicit on behalf of a charitable institutions over the telephone. In her book Succesful Telemarketing, “Telemarketing is a fairly low-cost yet highly efficient method of conducting business. Applied properly, telemarketing increases sales, establishes new markets, and offers greater efficiency to businesses (i.e. reorders and customer service departments). Telemarketing can produce quality advertisements, professionally presenting company image and can be more cost-effective than radio, television, magazines, and other media advertisements. Simply stated, telemarketing is using the telephone as a professional marketing tool.” As cited by its author, Kathy Sisk.

          Read related article:Call Center Outsourcing and its Productivity

Data Entry

Relevant to with outsourcing, data entry is cited to be as the type of call when the person would like to make a contribution or makes a purchase to a charity, it can also be an in-person appointment wherein a telemarketer obtains some pertinent information and enters it into a computer system or database.

          Read related article:Improving the Service Level in your Call Center

Techniques

On both knowledge process outsourcing (KPO) or business process outsourcing (BPO), a telemarketer use a computer-generated dialing system then reads from a script after the recipient answers the phone.

The Sales Reps

They explain the products or services and answer questions from people who stay on the line long enough to express interest. They then work to closing the sale.

          Read related article:Outsourcing Customer Engagement – Giving your Customers More!

Appointment Setting

A telemarketer as part of a sales team sets schedules or makes appointments for field representatives. These representatives then can then follow-up by meeting with prospective customers in person.

          Read related article:BPO Real Time

Location and Salary

Telemarketing may be done from an establishment or a company’s office, from a call center or from the home. Currenlty, telemarketers are often paid with a base salary or on per commission basis.

Meet Outsourcing Casey!

Meet outsourcing Casey!

2 Responses to “What is BPO Telemarketing?”

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